Melanie Bell

Author, Writer, Editor

Tag Archives: publishing tips


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A Little Thing That Went Big

Last month, I had a personal essay published on Huffington Post. I wrote about the challenges of being petite and mistaken for someone much younger on a regular basis. It was a small essay, about being small. I never expected it to go so big. 

As a mostly literary writer, I had a decent track record of acceptances scattered among my big pile of rejections. My bylines had appeared in poetry journals and niche online magazines. I hadn’t published in many known venues, and I hadn’t tried to. I was intimidated, believing I lacked connections, know-how, and good ideas. One of my goals while working from home during the COVID-19 pandemic, after my freelance work went quiet, was to pitch bigger venues and land something beyond my comfort zone.

I picked up a book called The Byline Bible recommended in a Facebook group. The author, Susan Shapiro, has a great track record of publication and teaches courses on publishing non-fiction (I’m talking pragmatic nuts-and-bolts, not the “find your voice” stuff of my creative writing degree). I found her tips on pitching stories to be valuable. The HuffPost editor was interested in my personal essay topic right after I sent it, and accepted my article after substantial edits to draw out the themes. The editorial team smoothed over my literary stylings, adding click-ready quotes and a sensational title: “I’m An Adult Who Is Constantly Mistaken for a 12-Year-Old. This Is What My Life Is Like.”    

They should have called it “A Woman Publishes An Essay. You Won’t Believe What Happened Next!” My social media outlets and inboxes were flooded with messages. I thought a few people would like the post on Facebook and then I’d make dinner, but the likes and comments kept pouring in. For the first few days, I tried to reply to everything. Then I discovered a further bunch of messages hidden in my Spam folder and gave up.

Most of the messages were from people who related to the article: petite women, shorter men, skinny and baby-faced folks who are mistaken for being younger, and various people who experience body shaming, judgment, or being physically “othered” in some form. Some sought advice (my recommendations are to cultivate and focus on skills and things that matter to you; this won’t make physical judgments go away but it will give you something to live for and be proud of).

A few people mentioned that my article had made them reflect on the impact of their words, a message I was honored to hear. Older readers shared “epilogues”: for some, strangers’ perceptions had improved as they got older; for others, they emphatically had not. Many thanked me and noted that this was the first time they had seen their experiences and struggles reflected in print. “I’m not alone,” many voices chorused.

On the day after my essay was published, I got a message starting “I saw your article in The Sun…” What?! I googled it and found that not one, but two British tabloids had printed stories based on my essay. Both had scoured my public social media for photographs to add to their paraphrases and quotes from my piece. Each had its own angle, focusing on the “outlandish” story without articulating the point I made at the end of my essay (that I hope the pandemic might lead people to focus more on resilience and less on judging each other’s physicality).

My first reaction was to laugh. How could anyone consider this news? My editor later confirmed that tabloids sometimes pick up stories from Huffington Post, but generally just the highly trafficked ones. It was truly bizarre to see my old, unflattering photos on the internet. However, I was grateful to have chosen my public presence carefully. Nothing in the tabloid articles went beyond “slightly awkward.” When you control your own angles and tell your own story, there is only so much that others can find on you.   

Over the last month, things have simmered back to normal for my daily life following these 15 minutes of internet fame. A few more eyes are following my earnest little writing posts, and I hope that something in there speaks to them too. Regardless of the tabloid weirdness, internet trolls, and few unkind messages (another lesson from all of this is that my skin is thicker than I realized), I’m grateful that my words resonated with so many. If you’ve found my blog post through my “looking 12” essay, welcome. Welcome, and thank you, to everyone who’s seen themselves in my little-big story. You’re not alone. You are so much less alone than you might think. 


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The Bestseller Experiment: Can You Write a Bestselling Book in a Year?

For two years, I’ve wanted to go to London Book Fair. This year I was finally going to get there, accompanying colleagues to look after ICE Publishing’s stand, network, and learn. Then, as you can probably guess, the fair was cancelled due to the coronavirus. The sound reason did not dim my disappointment. Despite the cancellation, though, I got one good thing out of the London Book Fair: acquaintance with the Bestseller Experiment. 

When reading through the list of Insights Seminars planned for the fair, I saw that there was a live episode planned for the Bestseller Experiment podcast. The name intrigued me. A bestseller is a big promise. What could a “bestseller experiment” be and how did it work? I looked the podcast up and discovered it was created by two British men, both named Mark, who sought to write, edit, publish, and market a bestselling book in a year. What an awesomely audacious goal! I began listening, and soon I was hooked. 

The pair of podcasters make appealing foils for each other. Mark Stay is a seasoned writer, with a novel and movie to his name, and a veteran employee of the traditional publishing industry. With the benefits and cynicism of experience, he acts as the podcast’s pessimist, skeptical of the likelihood of success but game to go forward. Mark Desvaux, a Canada-based life coach who’d started books prior to the podcast but hadn’t finished them, is the pair’s optimist, bringing enthusiastic belief in their success and a sense of spirituality to offset his co-host’s national outlook. It’s fun to listen to the two Marks bouncing off each other. What really makes the podcast shine, though, is the caliber of its interviews. 

From the get-go, Mark and Mark interview industry professionals and bestselling authors of both traditional and indie titles. They set out to find the “secret sauce” that makes a book or an author into a bestseller, speaking to the likes of Bryan Cranston, Joanne Harris, Joe Abercrombie, Michelle Paver, Shannon Mayer, and professionals from NaNoWriMo, Kindle Direct Publishing, authors, agents, editors, and more. All the interviewees speak lucidly and eloquently about their craft and share a wealth of knowledge about the industry. Their writing journeys differ, from those who have worked in obscurity for years before having a sales or publishing “breakthrough” to early success stories, from those who hate revision to those who love it, but all share a belief in writing success because they have all experienced it. Every episode I’ve listened to so far has been worth the time, and all have left me with a feeling of hope.  

What bestselling secrets has the podcast shared? So far, the interviewed authors share a belief in taking yourself seriously as a writer (most of them write every day and set themselves word counts), having deadlines (I share their experience of writing faster when somebody gives me a due date), and writing about topics that matter to you. Again and again, the authors reiterate that you can’t write a bestseller cynically, and that good books come out of love of the subject you’re writing about. Many of them recommend go-to books on the craft of writing, and some share marketing tips. Editors and agents encourage writers not to worry about trends and to write what they’re interested in. The need for self-care when writing is also explored.  

The Marks also share the stages of their journey in writing a book. In one of my favorite episodes, Ben Aaronovitch tells them off for writing a 50,000-word “outline”! I also enjoyed listening to the Marks discuss an editor’s critique of their manuscript. Since they wrote about a female protagonist, the editor suggested using a female pseudonym, and I’m pleased to note that they succeeded without one (though Mark Desvaux used the shorter pen name ‘Mark Oliver’). It’s no spoiler to note that the Marks indeed wrote and self-published a Kindle bestselling novel in a year. Back to Reality is a fast-paced story about time-travel, body swapping and the lives one could have lived. Its success doesn’t surprise me given the excellence of the Marks’ podcasting platform, but it does make me smile. They did it! And the podcast is still going and growing, with many of their listeners publishing books including more bestsellers. If you’ve ever dreamed of writing a bestseller, you might enjoy listening to it, too. Thank you, London Book Fair!   


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Writing and Publication: A Nonlinear Path

In 2016, I’d given up on getting a publishing deal.

I’d been writing for most of my life. As a teenager, I’d self-published two poetry books (in the day before digital publishing, when self-publishing meant going to Kwik Kopy to get paper books printed) as fundraisers for charity. I went on to study Creative Writing in graduate school and complete a novel as my thesis. I had poetry, short story, and children’s book manuscripts ready to send out, a track record of literary publication, and old projects sitting in my Dropbox. I was bound and determined to have a career.

So the submissions and query letters went out, and the rejections came rolling in. The next five years brought two close calls: after many no’s, one publisher accepted my children’s book, only to have the line of books they’d accepted it for fold. A new small press was interested in my short stories, but the press ended up not getting off the ground. I tried to freelance and occasionally shopped around old pieces, but my heart was no longer in it. I dreamed often about having a great idea for a novel, but my real-life attempts never made it past chapter 1. The energy had drained from my writing attempts, and I worked in abortive fits and starts. Was my lifelong dream of writing books a false hope? Despite my love of stories and the positive feedback I’d received in my early life about my way with words, I wondered, not for the first time, if I’d been cut out for this at all.

Meanwhile, I focused on studying and then teaching the Enneagram personality system. My co-teacher Kacie and I decided to create a little ebook about personality types at work as a freebie connected to our mailing list. I brought out my editing and design skills to shape bits of our previous writing into a coherent whole, and added Decoding Personality in the Workplace to my email signature. I also continued to edit books on a freelance basis, and one day, one of these publishers asked: “We’re looking for an Enneagram book, and I see you’ve written one. Would you be interested in doing one for us?” And in 2017, Kacie and I got to hold The Modern Enneagram, the published book I’d given up on, in our hands.

There’s more than one path to being published, and the journey can be long and hard. Here are some strategies to weather its ups and downs.

1. Be persistent.

Rejection is a fact of publishing. A quick Google search will yield lists of rejection letters, hilarious in hindsight, for best-selling novels, and Stephen King collected enough of the suckers to hang them on his wall. From my experience on the other side of the acquisitions desk, I can attest that a lot of good writing, for reasons related to fit, space, and chance, just doesn’t make the cut. Those same pieces might find a perfect home elsewhere. Keep submitting, and if the editor takes the time to give constructive feedback, read it carefully. Sometimes they just don’t get your story, but at other times they’ve identified flaws that will improve your writing if corrected.

Also, while many publishers and publications simply don’t respond to submissions they choose not to publish, if the venue doesn’t specify this, don’t be afraid to follow up if you haven’t heard back. Last summer, I sent a fantasy story to an online magazine and heard nothing in response. I assumed they just didn’t like my story, then discovered that another submitter had received a prompt reply. My follow-up email led to the publication of “Count Three Stones,” and a piece I’d loved writing finally found a home.

2. Be open to different doorways in.

If one approach isn’t working, consider another. I just heard a great story from a Scottish literary agent about a writer of paranormal police procedurals. Despite the quality of his work, he was repeatedly turned down by traditional publishers because there was “no market” for his books. This agent encouraged him to self-publish, and the popularity of his unconventional mysteries proved the publishers wrong.

If you’re committed to getting your work out there, be open to trying different avenues for publication (including self-publishing), different genres, and new approaches. Experiment and see where it lands you.

3. Take breaks when needed.

If you feel exhausted and disheartened from the submission-rejection cycle, sometimes the best thing to do is to take a break from the whole game. Step away from your favorite manuscript. Let go of the projects you’re invested in if they’ve been driving you crazy. Later, you can return to them with fresh eyes, able to revise when needed, take a new submission approach, or start something new and exciting. Remember that “not now” doesn’t mean “not ever.” Publication is a non-linear process, so be open for its cycles of ebb and flow, and expect the unexpected!