Melanie Bell

Author, Writer, Editor

Good Idea or Bad Idea? It’s All in the Execution

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“Where do you get your ideas?” It’s a dreaded question for many writers. Sometimes, people outside of the writing world focus on ideas as the holy grail of literature. If you have a good idea, they may suggest, you might as well have a book already. And woe betide if someone steals your idea!

The relationship between writing and inspiration isn’t that straightforward. By the time I finish a story, I seldom remember where the initial idea came from, as it has often gone on to integrate a blend of things I’ve been thinking about.  

And the idea that any writer has a monopoly on “an idea” is an odd one. It’s all in the execution. Joseph Campbell found commonalities behind many stories from around the world and created the Hero’s Journey framework from this common ground. A hero goes on a quest… how many stories have been created around this basic idea? 

I could also argue that genres are ideas. Two people fall in love… that’s the premise behind most of the romance genre, and you can write a wide range of diverse stories from that premise depending on the personalities and life situations of the characters. 

More specifically, tropes are ideas. Want to write about a magic school? Surely no one’s done that one before. Very little is original in writing, but ideas can be combined in innovative and interesting ways.  

What makes an idea stick for a writer? That’s hard to say, as I suspect the reasons are highly personal. In my case, a story concept has to acquire a clear plot and be personally compelling. If I start writing but don’t know what happens after, say, chapter 5, then that’s the end of it for me. If I’m bored after writing an outline, that’s also the end of a promising-sounding idea. An idea needs to lead somewhere intriguing in order for me to follow it through.

If you have a cool idea and want to write from it, by all means, go for it! But don’t worry aout whether someone else has written or might write the “same thing.” Two people can write with the same premise and end up with very different books, given the differences in authors’ voices, focuses, experiences and interests. And both those books can be good, too. 

And don’t worry about whether it’s a weird idea or a bad idea. Is it an interesting concept to you? Can you develop a story from it that will maintain your attention until it’s finished? “Weird” and “bad” ideas can make good books if the storytelling is good, just like “good” ideas can make lackluster books if the storytelling is bad. (You can probably think of examples for both sides.)

The hard part, and the rewarding part, of an idea is the execution. Write that story. Put in the time, craft, and effort. The finished project will be so much more than an “idea.”

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