“Write what you love” is widespread advice, yet it can be hard to reconcile with the realities of the market and the day-to-day challenges of the writing process. Still, I’m a believer in the wisdom of this advice. Here are three instances in which I find it helpful.

1. Writing something you would love to read.

Many writers write for themselves first. The reasons for this are myriad: writing to heal, to investigate a personal question, writing on a subject of interest or expertise… there are probably as many personal reasons for writing as there are writers. It’s useful and powerful to write things that appeal to you as a writer. Chances are, if you love it, there will be an audience out there for it. There is, however, a risk of writing becoming self-indulgent. You might, for instance, write something about your life that lacks interest for a wider public. Alternatively, you might infuse your words with layers of personal meaning, with a result that is confusing and leaves readers wondering what the point is. (Not that I’m guilty of this or anything!)

While writer appeal can be the thing that gets us putting one word in front of the other, if you’ve had any feedback to this effect, think about reader appeal. When you get stuck, ask yourself what would interest you at this juncture as a reader. Imagine that you’re the reader of your work in progress and write what would be important and compelling to that side of yourself. There’s no room left for writerly self-indulgence when you’re seeing through a reader’s eyes (or rather, any “indulgences” here will be sure to have appeal for other readers). Some of my favorite authors speak of writing the books they have always wanted to read, especially those that they haven’t been able to find. What has your reader self been longing for that hasn’t been available? Try writing that.   

2. Staying motivated.

When you write, loving what you’re doing is the fire behind the keyboard. If you’re passionate about your premise, your characters, your plot, you’ll keep coming back to it. Even when the writing process gets rough, tapping into a love of the project itself can keep you motivated. When writing becomes your love affair, you’ll really want to get that book written. If you have certain pivotal scenes that you envision in your mind like a video clip on repeat, you’ll be excited to get the points in your project where you actually write them. For all these reasons, I’m an advocate for loving your writing. Many books wouldn’t exist without the passion driving their creation. The risk-taking, innovation, and investment that lead to art would often not exist if the writer didn’t love either the process, the anticipated end result, or both. After all, there are easier ways to make money.

3. Writing towards a result you care about.

But what if you’re writing for money, rather than for a passion project? First, congratulations on getting paid for your work! Second, that’s something to love, too, isn’t it? Write for the value that you’ll get from the project in that way. Or what if you’re writing something because you believe it’s important to say, even if you don’t like it very much? What if the writing is difficult, but you need to get the words out? Come back to the reason, the “why”, and the heart that drives it. Here’s another take on the “Write what you love” question: Write what matters to you.