I recently finished doing a manuscript assessment for a memoir. The author was eager to tell their story to future generations of their family, having put much time and effort into researching their own family history and finding the stories sparse. A memoirist in my writers’ group is impelled by the same impulse. The lines I’ve participated in critiquing are well crafted, the stories engaging. These two books have me thinking a lot about memoir lately, and one of my client’s comments made me think: “I know this story isn’t commercial.”

“Commercial” is another thing I’ve been thinking about. It speaks to the market, but the market is born from reader interest. Readers buy a book because they connect with the content in some form. For those who write memoirs, personal essays, and other forms of writing about their own experiences, their art becomes commercial when it resonates with others. Reading someone else’s story is most interesting when it connects to something you’ve felt, thought, wanted, or lived.

Many of us hunger to tell our stories. There’s a difference, though, between what works for the writer and what works for the reader. How to use the ephemeral medium of words to build a bridge between your experience and others’?

From reading and editing work based on personal experience, I’ve noticed that certain elements help an individual’s story resonate on a broadly appealing level. If you’re working on a memoir or personal essay, the following writing techniques might help it connect with readers, too.

Bring scenes to life. Rather than listing events, show your experiences by creating scenes. Incorporate the senses: What did you see, hear, feel, smell, and taste? If you’re writing a longer piece, dialogue can be built into your scenes to break up the narration. Because we don’t always remember what everyone said in the past, dialogue in memoir is often more of an approximation. That said, if you recall any memorable lines, by all means include them!

Be a character. Readers want to get to know you. Let your individual voice come through in word choice and craft. Use your story to highlight your values and share your feelings. It might be tempting to think that writing something “universal” means leaving your personality out, but the opposite is true. Few readers relate to a bland everyman or everywoman, while many will relate to a narrator who feels alive, even if they are quite different from the reader themselves. Don’t be afraid to take a stand. Let your uniqueness shine.

Build in a narrative arc. Readers appreciate progress and stories that make sense. While life doesn’t necessarily have clear-cut beginnings, endings, or climaxes, it’s helpful to shape your story so that it does have these elements. Show who you were before your story began, how your experience changed you, and why it matters.

Emphasize a theme beyond the personal. It’s often immensely rewarding to write about your life experiences, but readers want stories that have something to offer them beyond experiencing someone else’s reality. Look for universal truths that your experience individualizes. Maybe it relates to a global issue or relatable emotion. Bring out your story’s implications that are bigger than the scope of your personal sphere.

When done well, personal writing is some of the most powerful writing out there. It allows readers to experience walks of life they might never otherwise have access to, and it describes deep human experiences in ways that help them feel less alone. With thoughtfulness around audience and storytelling, your personal writing will shine. For some readers, your voice might be the very one they need to hear.